We know that in your working life, competition and customer demands are at an all-time high. And this is where clever industrial design usually makes the subtle but crucial difference. Well-designed machines and devices not only improve function, but also strengthen brand perception, increase user-friendliness and promote business success. Would you like a tangible example? Here you go!
One of our many examples involves a respected machine tool manufacturer who decided to create a top product in its segment. The team focussed on technical features and presented a machine with impressive performance data. However, the sales figures were disappointing. Although technically superior, the product attracted little attention. The design, which was purely functional, failed to convince customers emotionally and aesthetically.
The turning point came with the involvement of an industrial designer. The redesign of the machine in a trapezoidal shape, which symbolised stability and performance, transformed the product’s market presence. Sales figures improved significantly and the product became a bestseller.this story illustrates the relevance of industrial design! You can’t avoid it. It’s not just the functionality of a product that counts, but also its appearance and the brand values it conveys. A well thought-out design sets products apart from the competition and can make a decisive contribution to product success.
We have understood this challenge. Our expertise in the development of devices extends to industrial design as a core component in the development process. This ensures that our solutions are leading not only technically, but also in terms of design and user experience.
We want to develop products that are superior in terms of function and aesthetics. It is our conviction that good design is a fundamental part of product identity and distinguishes an excellent product from a good one. Our engineering team therefore works closely with industrial designers to develop solutions that impress our customers in terms of performance and design.
The result is products that are technically leading and at the same time strongly communicate the brand values. Our customers benefit from devices that make their work easier, increase efficiency and send a positive signal in their working environment.
